Consider these two questions: What is your purpose? How are you positioned?

The Purpose+Positioning process takes brands through a series of exercises to define purpose and build a differentiated position. The process takes anywhere from 30-90 days to complete and we work collaboratively with clients to develop a custom format that meets their needs and schedule. Brands leave this process with a strong strategic foundation and creative materials that execute upon the new strategy. In the sessions, we’ll work through 8 key areas of the business which are listed below.

1. Purpose

What is your purpose as a company and why do you exist?

2. Positioning

How are you positioned against everyone else in the category?

3. Principles

What principles do you live by?

4. Practices

How do you practice your principles?

5. Customer

Who is your customer and what do they need?

6. Company

How does your company operate to fulfill your purpose?

7. Category

What does your industry look like and what will it look like in the future?

8. Culture

How does culture impact your category, company and customers?